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Our Story

from CHARLOTTE

A California native, I was just out of college when I moved halfway around the world to live in South Korea. I soon discovered that Korea had a skin-first philosophy—they believe that taking good care of your skin should be enjoyable, and see it as an investment in your overall well-being. My own journey to understand Korean skin care made me a believer and I was passionate to share what I had learned. This led my husband Dave and I to found Soko Glam in 2012. I’ve since earned my esthetician license, bringing the best of both Western and Korean practices to skin care.

Through the Soko Glam community, I’ve heard personal stories from women (and men!) of all ages and cultures who decided to follow the Korean skin care routine and have seen their skin—and confidence—change for the better, which is such an extremely rewarding and fulfilling feeling.

My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it—and have fun along the way! Join our community to learn about the latest beauty trends, product reviews and skin care tips. Before you know it, you’ll be excited to start a Korean skin care routine, and once you see the results you won’t want to stop.

There will always be more to research and new ingredients to know, but it’s great to feel that you’re the expert on your own skin and working hard to get it to be the healthiest it can be. For more tips seek out THE KLOG or my book, The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. Thanks for your support!

about SOKO GLAM

Wife and husband co-founders Charlotte and David Cho launched Soko Glam in 2012 to help our customers discover Korean cosmetics, beauty trends, and skin care routines. Based in New York City, the Soko Glam team travels to Seoul regularly to scour the Korean skin care and makeup market, consult industry experts, and meet tastemakers to bring back the best selection of Korean beauty products for curation on Soko Glam. Known for popularizing the 10-Step Korean Skin Care Routine in the West and beyond, Soko Glam has been featured in major publications including The New York Times, Vogue, Allure, Into The Gloss, and more, helping you adapt the Korean “skin-first” philosophy to your daily routine.