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Viral K-Beauty
Must-Haves
Sometimes social media gets it right—here are the latest beauty products worth the hype.
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Lighten Up
Ditch the thick creams! Light, breathable, and perfectly dewy—these moisturizers are made to keep up with sunnier days and warmer temps.
get ready for spring


Fresh Arrivals
If you love being the first to try new products, this is your first look at the most exciting K-beauty releases this week.
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Soko Steals: Last Chance to Save!
Don’t let your routine run on empty! Shop K-beauty cleansers, toners, serums & more at up to 40% off before these steals disappear for good.
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Get started with our curated Korean Skincare Routine Sets!
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"I stumbled across the K-beauty website Soko Glam a couple of years ago, when I was struggling with post-collegiate cystic acne. Desperate, I decided to impulse buy a few products. ... My blemishes healed, and my once-pocked skin looked brighter and dewier than it ever had before. I began checking Soko Glam daily — if a product was for sale on the site, I knew I could trust it."
"Soko Glam, in combination with The Klog, has focused on bringing together a community to talk about skin care, and with Soko House, Cho said she wants to give consumers an experience that helps them on their “skin-care journey.” It’s the kind of talk Cho and Soko Glam also walk."
"Although Korean brands such as Faceshop and Missha had entered the U.S. market in earlier decades, there were few resources to help Americans connect to and understand how to use products such as sheet masks. As a Korean-American, Cho helped bridge that gap."
"With trusted partners on board, the newest K-beauty brands are more accessible, innovative, and effective than ever."
REAL PEOPLE, REAL REVIEWS
Here's what you have to say about your experience with Soko Glam & our skin care experts
 

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