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Round Lab and
Purito Seoul
Have Arrived
From Round Lab’s cult-classic toner to Purito Seoul’s barrier-loving serum, two of K-beauty’s most beloved brands just landed at Soko Glam.
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Cool for
the Summer
Beat the heat with skin-soothing essentials—from gel hydrators and mist toners to cooling sheet masks. These lightweight layers keep skin calm, dewy, and refreshed all summer long.
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Glow Wherever
You Go
From cleansing sticks to toning mists, these K-beauty picks are perfect for any getaway.
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Find Your
Perfect SPF
Just like your closet, your skincare needs options. From tinted cushions to hydrating creams, the best SPF is the one that fits your skin's needs.
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Get started with our curated Korean Skincare Routine Sets!
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SKINCARE SPOTLIGHT
Free Gifts
Free gifts? Yes, please. Spend $50 and get a Hanskin Hyaluron Skin Essence (30ml). Spend $125 and we’ll add a full-size Neogen Green Tea Cleansing Stick to your order.
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Your Summer Cool-Down
From aloe to mugwort, these masks are your go-to for calming redness, cooling down, and replenishing moisture after long, sun-soaked days.
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Glow Smarter This Summer
This curated lineup is your summer solution to sun-induced spots, uneven tone, and stubborn pigmentation.
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AS SEEN ON
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the Strategist
Adweek
Fast Company
Refinery29
"I stumbled across the K-beauty website Soko Glam a couple of years ago, when I was struggling with post-collegiate cystic acne. Desperate, I decided to impulse buy a few products. ... My blemishes healed, and my once-pocked skin looked brighter and dewier than it ever had before. I began checking Soko Glam daily — if a product was for sale on the site, I knew I could trust it."
"Soko Glam, in combination with The Klog, has focused on bringing together a community to talk about skin care, and with Soko House, Cho said she wants to give consumers an experience that helps them on their “skin-care journey.” It’s the kind of talk Cho and Soko Glam also walk."
"Although Korean brands such as Faceshop and Missha had entered the U.S. market in earlier decades, there were few resources to help Americans connect to and understand how to use products such as sheet masks. As a Korean-American, Cho helped bridge that gap."
"With trusted partners on board, the newest K-beauty brands are more accessible, innovative, and effective than ever."
REAL PEOPLE, REAL REVIEWS
Here's what you have to say about your experience with Soko Glam & our skin care experts
 

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