It really just started out as a simple passion project as I was transitioning from Seoul to New York—then something amazing happened. People started listening. After sharing my version of the 10-step Korean skincare routine on Elle and other awesome beauty sites, women (and men!) of all ages started sharing their experience with the products and the routine with me.
I remember one morning I received an email from a woman who suffered from eczema. She revealed that although she was initially skeptical about the Korean skincare routine, she saw the logic behind the steps and after a few weeks, she noticed dramatic improvements to her skin. One week later, I received four more emails from people who shared how much brighter and even their complexion has gotten. I was truly elated that in some way I had helped people take control of their skin (and their confidence).