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OUR MUSE: MIMSIE FROM SEOUL SEARCHING

July 07, 2014 Charlotte Cho
Mimsie

 

MIMSIE IS:

A small town girl from Mississippi who made the big move to the bustling metropolis of Seoul in pursuit of her passion for travel. In her blog, Seoul Searching, she documents her amazing adventures in Korea and all throughout Asia, sharing insights on travel spots, food, culture, and more.

 

ON STARTING SEOUL SEARCHING:

“Although I originally began my blog Seoul Searching as a way to keep my family and friends at home updated about my life in Seoul, I eventually started getting e-mails from complete strangers asking about travel destinations, restaurant recommendations, and local customs. After realizing that I could use my blog as a platform to help other foreigners living in or traveling to Korea, I became even more motivated to research, write, and share content about this beautiful country.”

 

ON HER SEOUL TRAVEL ADVENTURES:

“Seoul is a unique city of contrasts. Traditional and modern. Boisterous and serene. Green and gray and neon. There's so much to see and explore and the city is so diverse that it's often unpredictable for the outsider like myself. I love waking up each morning and not knowing what to expect but somehow always managing to discover or learn something new from the city that has become my second home.”

 

 

ON HER OBSERVATIONS OF BEAUTY IN KOREA:

“Beauty is synonymous with pride in Korea, though not necessarily in a boastful or vain manner. Koreans hold themselves to very high standards in everything that they do, from their education and careers to even the hobbies they take on. Their appearances are no different. It has been my observation that many Koreans feel that if they are well-groomed and fit the standard of beauty, they will have a better chance at getting a good job and getting married. Additionally, Koreans believe that putting effort into one's appearance is considered good manners, as they are not only representing themselves, but also their friends, families, and co-workers—which makes sense, if you think about it.”

 

ON HER FAVORITE K-BEAUTY PRODUCT:

“I have very fair skin and have to be extra cautious about sun protection, which is why I love Missha's All-Around Safe Block Mild Essence Sun Milk. It has a high SPF of 45 and it's light texture allows it to be absorbed easily. Also, it's not creamy or heavy which is especially important during Seoul's brutally hot and humid summers. As an added bonus, the bottle is the perfect size for toting it around in my bag on weekend trips.”

 

 

 

ON COMMON MISCONCEPTIONS ABOUT KOREA:

“Growing up in America, I was often exposed to media that portrayed Asian women (including Koreans) as nothing more than submissive and obedient housewives. While it is true that South Korea is a very patriarchal society, this stereotype about the country's women is anything but true. It has become quite clear to me over the past few years that the woman—particularly the ajumma (married woman)—is the real boss of the house and her strength and prowess is undeniable not only in the home, but also in the markets and subways. Younger generations of Korean women are pursuing careers in all industries and the country even got its first female president last year."


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About Charlotte

Soko Glam co-founder and chief curator. Licensed esthetician sharing the love of all things K-beauty.

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Bringing the best in Korean skin care, beauty, and culture Stateside since 2012. Discover, shop, and learn with us.

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