CULTURE: Meet The Serena Van Der Woodsen Of Korea

March 13, 2015 Charlotte Cho

K-drama star Jun Ji Hyun launched a worldwide craze for all sorts of trends. Sparkly Jimmy Choos, anyone?

How many times have you wanted to steal an outfit from Gossip Girl's Serena van der Woodsen or Duchess Kate? Or, for that matter, Alexa Chung? Well, multiply that by 100 and you'll understand the Jun Ji Hyun effect in South Korea (and beyond). When this beloved actress and model reaches for something, fans worldwide follow suit.

Read up on this icon in my latest article for Refinery 29.



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Soko Glam co-founder and chief curator. Licensed esthetician sharing the love of all things K-beauty.

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