Absence makes the heart grow fonder. Charlotte’s gone to Seoul. I miss her, but I also find myself missing my eye cream, my cleanser, my toner. Yeah...I say “my” like these products belong to me. In reality they’re hers. Come on -- I know I’m not the only guy who borrows his S.O.’s stuff. Who else is guilty or has a partner who’s done the same?
For the record I miss her more than all the steps in my skin care routine combined, but she really is a good sport about my appreciation for them. The first time she caught me using her SUM:37 Miracle Rose Cleansing Stick she laughed. Thankfully, she accepts me for who I’ve become. Her rough and gruff former army officer husband is now a skin care junkie with an appreciation for a damn silky face cream.
For the guys out there who haven’t taken that plunge, I get it. As a man it’s a challenge to cut through the marketing clutter that surrounds skin care, especially when much of that marketing is highly female focused. I’m happy to help, starting with the launch of our #SOKOMAN Starter Kit, specially curated with the Everyday Man in mind. But before I go into a bit of detail about it, let’s first talk about male grooming.
Good grooming is about so much more than shaving.
We need to pick up the slack...
Before this post, I conducted a quick survey to better understand what men do for their faces.
When it comes to the face, there’s probably one thing that almost every man does regularly -- shave. Whether you keep your facial hair long, short, or gone, shaving is a key part of a man’s grooming ritual, but what what happens after that?
Almost everyone said that they washed their face with soap (some said bar soap or worse yet, hand soap) and water. It's tough on your face because often the pH level is too alkaline in those products, leading to dry, irritated skin.
Some said that they apply lotion (many said body lotion) on their face. No one said that they use SPF.
The bad? Men are nowhere near in grooming where they need to be. The good? Year over year more and more men are adding steps to their daily face care regime to amp up their game for skin health.
The magic happens after you shave...
And it’s not just after shave, although that may be part of it.
So if you happen to be or if you know your friend, boyfriend, or husband is the type that puts liquid hand soap and body lotion on his face, then the #SOKOMAN Starter Kit could a good place to start.
By now, we’ve all heard about the 10-Steps, but we also all know that many men don’t have the patience for that -- especially if they’re just upgrading from Softsoap. We’ve paired it down to the essentials.
Benton Honest Cleansing Foam
Ditch the hand soap already and get a high quality formula made just for the face. Soap meant for the hands or body are generally chemically harsher and not as gentle as facial cleansers. Having a clean canvas is essential - it keeps out blackheads, acne, other trouble issues and allows the skin to absorb the ingredients from your subsequent steps. Charlotte wrote about it in one of her reviews.
Missha Pore Correcting Toner
I like this toner. It just works. It’s not harsh, has a nice scent, and helps with my pores (and who doesn’t want to minimize pores?). The ones on my nose are a little larger, so this toner has really helped to keep that under control while keeping my skin hydrated. You can read more about toner here.
Benton Aloe Soothing Gel
I’m not big on smells. My nose is super sensitive, so I can’t handle anything too strong or overbearing. I like this moisturizer because it’s got a nice, natural scent that’s not overpowering at all.
The consistency isn’t too thick, so it goes on easy. It makes it a great product to start with if you’re not used to moisturizing. Why moisturize? I’ve mentioned this before in my first tutorial, but it’s good to review the basics: Think of that nice pair of leather shoes you probably spent hundred of dollars on. What happens to the shoes once they get dry and worn? They start to crack. They break down.
Yeah, not pretty. I’d say that your face is more important than your shoes.
Missha Waterproof Sun Milk
This step is crucial, so make sure to equip the skin further by protecting it from the harmful UV rays. We all know how damaging the sun can be (remember the truck driver photo here).
This is an SPF sunblock that doesn’t feel like regular sunblock. Yes, it will feel like you’re putting on two layers of moisturizer after the Benton Aloe Soothing Gel, but it’s important.
We’ve gotten so many requests for us to curate a starter kit for men, so here it is. More and more, men care about how they look. I can personally attest to this from all of the requests I get from my friends at business school.
Get your #SOKOMAN Starter Kit here.
The key to getting started with skin care is to not look at it as a chore - think of it as something that’s therapeutic, or even an investment. Like anything else, if you want results, you’ve got to put in the time.