In late 2008, after the law enforced all Korean beauty brands to list all ingredients on cosmetic products, the team behind Isntree used this as an opportunity to give customers more visibility into learning more about the ingredients put in their beauty products -- launching the first-ever skincare blog in Korea. As the brand became more widely well known, Isntree was flooded with requests by readers to develop skincare products, due to the novel content and expertise on the topic. In January 2012, Isntree was born.
Isntree is a brand that focuses on preserving one’s natural beauty through the use of natural, safe and healthy ingredients in our natural skin care products. Isntree is a product of a clean and pure environment of an island and founded on the belief of their passion to bear good fruit, grow with their consumer and use natural plant based materials.