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TODAY ONLY!

New week, fresh deals. Get 35% off sitewide PLUS free full-size gifts and juicy offers that won't last.

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cyber deal
of the week

Give your lashes an unbeatable lift with the viral Neogen Maxicara. And this week only: Buy one mascara, get one free!

*Add both items to cart for discount

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Soko's Holiday
Gift Guide

Gifts for everyone - and a little something for you. Get holiday picks from the experts to make gifting this season a breeze.

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START YOUR SKINCARE JOURNEY

Skincare is a personal journey and we're here to guide you along the way. Live chat our skincare experts for more help.

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Full-Size Freebies of the Week

Don’t miss out on this week’s freebies:

Spend $75 = Get a free Wander Beauty Gold Eye Masks
Spend $100 = Get a free Wander Beauty Gold Eye Masks + a full-size Anua Cleansing Oil ($19 value!)

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Get started with our curated Korean Skincare Routine Sets!

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NEWLY CURATED

DIVE-IN Low Molecular Hyaluronic Acid Serum Serum/Ampoule Torriden

This award-winning moisturizing serum, crafted with a 5D multi low-molecular hyaluronic acid system, delivers deep hydration, soothing and replenishing moisture from within for refreshed, hydrated skin.

New

Torriden

DIVE-IN Low Molecular Hyaluronic Acid Serum

$24$15.60

Retinol Super Bounce Serum Set Branded Set IOPE

Introducing the IOPE Retinol Super Bounce Serum Set, featuring the transformative Retinol Super Bounce Serum. This set includes a full-sized 50 ml serum, a convenient 10 ml travel-sized version, and an 84 ml Bio Conditioning Essence.

Best Seller Exclusive

IOPE

Retinol Super Bounce Serum Set

$83

This gentle cleanser, enriched with kale, broccoli, and green tea, offers a refreshing solution for clean, plump, and hydrated skin.

Exclusive New

Comp'd

Super Greens Cleanser

$22$14.30

Rosy Night Parfum Hair Mist Hair Perfume Anillo

This rose hair perfume mist is indulgent and nourishing, enriched with Damask Rose Extract and Rosa Canina Fruit Oil. Its musky floral scent and hydrating properties add a radiant sheen to your hair and captivate your senses.

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Anillo