A Letter From Charlotte Cho
A California native, I was just out of college when I moved halfway around the world to South Korea. There, I discovered that Koreans have a skin-first philosophy—they believe that skincare should be enjoyable and that it’s an investment in their overall well-being. My own experience with Korean skincare made me a firm believer in its benefits, and I was eager to share what I had learned. This led me and my husband Dave to found Soko Glam in 2012. Since then, I earned an esthetician license and brought the best of both Western and Korean practices to skincare.
From the Soko Glam community, I received so many messages from women and men from all ages and cultures who decided to try the Korean skincare routine and saw their skin—and confidence—transform for the better. For me, empowering people with the knowledge they need to have confidence in their skin, will always be the most rewarding part about starting Soko Glam.
My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it. It’s an amazing feeling knowing that you’re the expert on your own skin and you’re working hard to make it the healthiest it can be. For more tips, seek out The Klog or my book, The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. Thanks for your support!