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A Letter From Charlotte Cho

A California native, I was just out of college when I moved halfway around the world to South Korea. There, I discovered that Koreans have a skin-first philosophy—they believe that skincare should be enjoyable and that it’s an investment in their overall well-being. My own experience with Korean skincare made me a firm believer in its benefits, and I was eager to share what I had learned. This led me and my husband Dave to found Soko Glam in 2012. Since then, I earned an esthetician license and brought the best of both Western and Korean practices to skincare.

From the Soko Glam community, I received so many messages from women and men from all ages and cultures who decided to try the Korean skincare routine and saw their skin—and confidence—transform for the better. For me, empowering people with the knowledge they need to have confidence in their skin, will always be the most rewarding part about starting Soko Glam.

My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it. It’s an amazing feeling knowing that you’re the expert on your own skin and you’re working hard to make it the healthiest it can be. For more tips, seek out The Klog or my book, The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. Thanks for your support!

A Letter From Charlotte Cho

A California native, I was just out of college when I moved halfway around the world to South Korea. There, I discovered that Koreans have a skin-first philosophy—they believe that skincare should be enjoyable and that it’s an investment in their overall well-being. My own experience with Korean skincare made me a firm believer in its benefits, and I was eager to share what I had learned. This led me and my husband Dave to found Soko Glam in 2012. Since then, I earned an esthetician license and brought the best of both Western and Korean practices to skincare.

From the Soko Glam community, I received so many messages from women and men from all ages and cultures who decided to try the Korean skincare routine and saw their skin—and confidence—transform for the better. For me, empowering people with the knowledge they need to have confidence in their skin, will always be the most rewarding part about starting Soko Glam.

My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it. It’s an amazing feeling knowing that you’re the expert on your own skin and you’re working hard to make it the healthiest it can be. For more tips, seek out The Klog or my book, The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. Thanks for your support!

Our Story

Wife-and-husband duo Charlotte and Dave Cho launched Soko Glam in 2012 to help people discover Korean skincare, beauty trends, and cosmetics. Based in New York City, the Soko Glam team regularly travels to Seoul to scour the Korean skincare and makeup market, consult industry experts, and meet tastemakers to bring back the best selection of Korean beauty products for curation on Soko Glam. Known for popularizing the 10-Step Korean Skincare Routine in the West and beyond, Soko Glam has been featured in major publications including The New York Times, Vogue, Allure, Into The Gloss, and more.

In 2018, Charlotte launched a premium skin care line, Then I Met You . Inspired by jeong, a deep connection that encourages empathy and generosity, and creates a sense of belonging, Then I Met You is a skin care experience that delivers the deepest results.

Our Story

Wife-and-husband duo Charlotte and Dave Cho launched Soko Glam in 2012 to help people discover Korean skincare, beauty trends, and cosmetics. Based in New York City, the Soko Glam team regularly travels to Seoul to scour the Korean skincare and makeup market, consult industry experts, and meet tastemakers to bring back the best selection of Korean beauty products for curation on Soko Glam. Known for popularizing the 10-Step Korean Skincare Routine in the West and beyond, Soko Glam has been featured in major publications including The New York Times, Vogue, Allure, Into The Gloss, and more.

In 2018, Charlotte launched a premium skin care line, Then I Met You . Inspired by jeong, a deep connection that encourages empathy and generosity, and creates a sense of belonging, Then I Met You is a skin care experience that delivers the deepest results.

Our Approach

At Soko Glam, our goal is to inspire good skin habits. We believe skincare is a personal journey that should evolve with you – through different life stages, styles, environments and experiences. The way to healthy skin is to learn what works for you and pick up positive skin habits along the way. We’re here to guide you through that process, and make it fun!

The Philosophy

We celebrate and encourage a skin-first approach—instead of covering up skin issues with makeup, it's best to treath the root cause before it starts.

The Curation

Everything you find at Soko Glam has been tested and hand-selected by our cofounder Charlotte and the Soko Glam team. We pick the highest quality Korean beauty products that will give you results.

The Community

We love engaging with our community, whether it be social media or on The Klog. Join us to learn what has worked for others and gain the knowledge you need to have confidence in your skin!

The Soko Glam Promise

It matters to us what you put on your skin. That's why we work directly with every single brand to ensure you're getting FDA-approved, freshly-made products straight from the source.

Our Approach

At Soko Glam, our goal is to inspire good skin habits. We believe skincare is a personal journey that should evolve with you – through different life stages, styles, environments and experiences. The way to healthy skin is to learn what works for you and pick up positive skin habits along the way. We’re here to guide you through that process, and make it fun!

The Philosophy

We celebrate and encourage a skin-first approach—instead of covering up skin issues with makeup, it's best to treath the root cause before it starts.

The Curation

Everything you find at Soko Glam has been tested and hand-selected by our cofounder Charlotte and the Soko Glam team. We pick the highest quality Korean beauty products that will give you results.

The Community

We love engaging with our community, whether it be social media or on The Klog. Join us to learn what has worked for others and gain the knowledge you need to have confidence in your skin!

The Soko Glam Promise

It matters to us what you put on your skin. That's why we work directly with every single brand to ensure you're getting FDA-approved, freshly-made products straight from the source.