OUR STORY
“My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it.”
- Charlotte Cho, Co-Founder, Soko Glam and Then I Met You
The Story of Soko Glam
When Charlotte and Dave Cho launched Soko Glam in 2012, it was not meant to be a business. It was a passion project that grew into something much bigger than they could have ever imagined. Their unique vision and mission for Soko Glam always went beyond beauty and skin care - it was built on the desire to help people and make a positive difference in their lives.
In 2012, The Klog was born. The Klog educates community members on
the importance of adapting the Korean ‘skin first’ philosophy to their own daily routines, a philosophy that was brought to the 2020 launch of The Klog skincare line. In 2018, Charlotte also launched Then I Met You®, a premium skincare line inspired by the Korean concept of jeong, a deep connection that encourages empathy and generosity, while creating a sense of belonging.
Our mission is to help all people believe in
Only good (Skin) Days Ahead
At the heart of everything we do is a desire to inspire good days ahead, for all. That’s why in addition to curating the best Korean skin care, we make a point to give back to organizations making a meaningful impact in communities, including: Black Lives Matter, Stop AAPI Hate, Hate Is a Virus, Heart of Dinner, and more.
The Soko Glam Promise
It matters to us what you put on your skin. That’s why we scour thousands of products, testing each one to ensure our curations are authentic with exceptional results that help you embrace your real skin.
Philosophy
Skin-first, always. Instead of covering up skin issues with makeup, we believe that it’s best to treat the root cause while embracing your real skin.
Community
Community is at the heart of everything we do. We love engaging with you, whether on @sokoglam or @theklog. Stick with us to learn from our experts (and one another) to gain more confidence in your skin!
Soko Glam's 10-Step Korean Skincare Routine
The 10-Step is more than a routine—it’s a daily practice rooted in Korea’s skincare philosophy of long-term skin health and prevention. It’s not about using more products—it’s about using the right ones in the right order to support your skin every day.
Discover Our 10-Step Korean Skincare Routine
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