THE KLOG

THE KLOG

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Meet the “Sephoras” of Seoul

Meet the “Sephoras” of Seoul

Charlotte Cho

It’s not an exaggeration that in Korea beauty shops are always around the corner, but what if you want to shop for less “mass market” brands? You’re in luck! Here...

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Watch: The Korean No-Makeup Makeup Look

Watch: The Korean No-Makeup Makeup Look

The Klog

K-Beauty trend alert! How do Korean women have such flawless, poreless skin, without looking like they are wearing any makeup? The secret to the Korean “no-makeup, makeup look” is here...

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Marshmallow: What a Sweet Treat For Your Skin

Marshmallow: What a Sweet Treat For Your Skin

Sable Yong

I’m embarrassed to say as a skincare junkie that, for way too long, I was of the belief that marshmallow was the fun-to-say name of the puffy s’more guts I...

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8 Korean Beauty YouTubers To Watch

8 Korean Beauty YouTubers To Watch

Tatiana Knack

Sometimes there’s just nothing better than discovering new products and beauty trends while enjoying the comfort of your couch—especially when what you are looking for is about 7,000 miles away....

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Everything You Need to Know About Essences

Everything You Need to Know About Essences

Wendy Gould

By now, you’re probably pretty familiar with the 10-step Korean skin care routine (and the new 10-step too). Today we’re zooming in on one step, specifically, because it tends to...

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Breasts? There’s a Sheet Mask For That

Breasts? There’s a Sheet Mask For That

Wendy Gould

Name a body part and there’s likely already a sheet mask that’s cut, doused in moisturizing goo, and carefully folded into a foil packet available for purchase. Hands? Covered. Faces?...

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