Skip to product information
1 of 1
  • Soko Glam Earn up to 21 points in Soko Rewards
  • The Soko Glam Real AF Guarantee  The Soko Glam Real AF Guarantee 
  • Soko Glam Earn up to 21 points in Soko Rewards
  • The Soko Glam Real AF Guarantee  The Soko Glam Real AF Guarantee 
  • Soko Glam Earn up to 21 points in Soko Rewards
  • The Soko Glam Real AF Guarantee  The Soko Glam Real AF Guarantee 
  • Soko Glam Earn up to 21 points in Soko Rewards
  • The Soko Glam Real AF Guarantee  The Soko Glam Real AF Guarantee 
The Soko Glam Real AF Guarantee 

The Soko Glam Real AF Guarantee 

Our team of skin care experts personally vet and test every product that we curate. Our products are 100% authentic and sourced directly from brands. We take pride in helping all people believe in only good (skin) days ahead. Learn more about Soko Glam's Real AF Guarantee.

How to Use

Use on wet or dry hair.

BRITISH M

Flex Gentle Brush

Flex Gentle Brush

Say goodbye to tears and damage to strands! The British M Flex Gentle Brush is gentle on the... Learn more

Regular price $21.00
Regular price Sale price $21.00
Sale Sold out
4.0
Rated 4.0 out of 5 stars
34 Reviews
  • checkEarn up to 54 points in Soko Rewards
  • checkThe Soko Glam Guarantee

Details

Say goodbye to tears and damage to strands! The British M Flex Gentle Brush is gentle on the hair and scalp, detangling while flexing to the curvature of the head. 


The bristles effortlessly run through hair and detangles wet or dry hair without pulling or tugging.  The maze-like brush design helps to save time while drying your hair, also helping add volume as you dry. The comfortable soft matte finish allows a firm grip without slipping during use.

Winner of 2022 Allure Best of Beauty Award

How to Use

Use on wet or dry hair.

The Soko Glam Real AF Guarantee 

The Soko Glam Real AF Guarantee 

Our team of skin care experts personally vet and test every product that we curate. Our products are 100% authentic and sourced directly from brands. We take pride in helping all people believe in only good (skin) days ahead. Learn more about Soko Glam's Real AF Guarantee.

Best Selling K-Beauty

Ingredient Highlights

Licorice Water, Licorice Extract, Panthenol

Ultra-Low Molecular Weight Collagen / Galactomyces / Oligo Hyaluronic Acid / Niacinamide

   

Bio- PDRN TM (derived from Green Tea Enzyme), Probiotics based (LACTOBACILLUS FERMENT LYSATE), CAFFEINE, NIACINAMIDE

Centella Asiatica Extract, Ceramide NP, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract

4.0
Rated 4.0 out of 5 stars
Based on 34 reviews
34 reviews
  • C
    Christie
    Flag of United States
    I recommend this product
    Which best describes your skin type? Combination
    How old are you? 35-44
    Rated 5 out of 5 stars
    4 months ago
    GREAT for fine hair

    I have very fine, curly hair that tangles like crazy, and this is hands-down the best brush I've ever used. It makes short work of knots that took forevvvvvver with other brushes.

  • J
    Jessi
    Flag of United States
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    4 months ago
    Didn't last long enough

    Felt great about this brush at first, but I've never had a brush fall apart so quickly. It was unusable after a few months.

    Soko Glam
    4 months ago

    Hi Jessi,

    Thank you for your feedback! I’m sorry that this brush didn’t work out for you. Please know that our team is always available to offer alternative recommendations suited to your hair type and styling preferences.

  • L
    Lorris
    Flag of United States
    Verified Buyer
    I do not recommend this product
    Which best describes your skin type? Combination
    How old are you? 35-44
    Rated 1 out of 5 stars
    9 months ago
    Only suitable for thin hair

    I bought this hairbrush in Jan 2025 and waited till now to give a review as I wanted to give it a proper chance of using it. I have thick hair and the blue felt tips on the hairbrush started to come off around the 2. 5 month mark for me. After I started to see that the blue felt tip was coming off, I tried to be more gentle but eventually now, most of the blue felt tip have come off and not useable.

    Soko Glam
    9 months ago

    Hi Lorris! We're so sorry to hear that this occurred with your brush. Our team will be reaching out via email to assist you further.

  • J
    Jennifer
    Flag of United States
    I do not recommend this product
    Rated 1 out of 5 stars
    1 year ago
    Would not purchase for thicker hair

    Do not recommend. I first thought it would be great because it is slightly curved for a relaxed brush that curves around your head, it’s easy to wash/sanitize, great for wet and dry hair, and seemed like it’d travel well. However… the little blue dots start falling off within a month and the plastic bristles (without the soft painted? Dipped? Tip) really hurt when you brush with it. The curved feature isn’t as nice as I thought it would-there are other brushes out there that are at a lower price point if that’s what you want. The detangling isn’t all that great. I have slightly curly hair- this is probably better for someone with fine hair. Very displeased with it and I would 100% return it if it was still within the return window.

    Soko Glam
    1 year ago

    Hi Jennifer,

    Thanks for your feedback! I’m sorry this brush didn’t meet your expectations. Our team is always here to recommend alternatives that better suit your needs and preferences!

  • J
    Jess
    I do not recommend this product
    Rated 1 out of 5 stars
    1 year ago
    Only lasts a month!

    I loved this brush initially, but then all of the little beads at the end of the bristles started to wear off resulting in a pokey nightmare brush. I had to replace it within a month of purchase. Not worth it!