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February 05, 2021 Charlotte Cho



Hey all! Hectic and crazy week so far? Or fun and relaxing?

Hoping that wherever you are, you're having a better week than I am having.
Been battling a col
d for the past few days and the humid and rainy weather is not helping things. :(

The good thing about being sick in bed is that I get a lot more Rambo time and a chance to respond to your questions. Some of you guys have amazing questions! But it also dawned on me that a lot of the questions are very similar, so I decided to create a list of FAQs. Hopefully this will help you navigate the world of Korean beauty a little bit easier.

Of course, if your question is not answered in the list below, feel free to shoot an email to or comment below!

xoxo- charlotte


 What is the difference between U.S. and Korean skincare?
Everything from packaging to approach and purpose! Read more about the differences here.

Do I need to follow all 10-steps? Do I have to use Korean products?
No, the 10-step routine is optional and only you know what’s best for your skin. While Korean women are dedicated to their skincare and believe in the layering technique, you should choose what works for your unique skin type. The use of exclusively Korean products is also optional. It’s a good idea to start with the most essential products that will make a dramatic difference, such as a gentle cleanser, essence, and lasting SPF protection.
To learn more about the Korean Skincare Routine, click here.

Where can I find the expiration date of the product I just purchased?
This is a good one. Korean products are traditionally labeled with a manufacturing date, instead of an expiration date. Products have a shelf-life of two to three years, depending on each individual product and brand, so don’t be alarmed if you receive a product stamped with a date prior to your actual purchase date! I would NEVER sell expired products just to make a sale. 
What types of products are suitable for my age group/skin type?
I recommend using products that are suitable for your skin type rather than age group. However, if you want to brighten dull, aged skin, look for products that promote cell regeneration such as essence.
What brand or product is all-natural or organic?
For a product to be truly 100% organic, it would also be entirely free of preservatives. Unfortunately, many companies mislabel their organic products—if a product was entirely organic, it would also go bad pretty quickly. As a result, you should be vigilant of any beauty products labeled as 100% organic. No industry standards or regulations are in place for organic skincare.

However, you’ll be happy to know that many Korean beauty brands do focus on using natural and gentle ingredients in their formulas.
Why don’t you carry XYZ brand?
If you’d like to see a particular brand or product on the site, we’d love to hear your suggestions! Feel free to email us your thoughts at I personally test each and every product before deciding whether or not it will be curated for Soko Glam. Also, please keep in mind that because Soko Glam offers a tight curation of my favorite items, products you may have seen once before may no longer be available on the site.

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About Charlotte

Soko Glam co-founder and chief curator. Licensed esthetician sharing the love of all things K-beauty.

About Sokoglam

Bringing the best in Korean skin care, beauty, and culture Stateside since 2012. Discover, shop, and learn with us.