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Ultimate 10-Step
Routine
From double cleansing to power-packed serums, discover our expertly crafted collection to transform your skin care routine.
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Nourish and
Hydrate
Start your glass skin journey with Hanyul's collection of hydrating, brightening, and nourishing products.
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Goodbye
Dull Skin
Fight back against winter dullness and restore your glow with these brightening essentials.
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Trending Now: Toner Pads
Toner pads are trending—don’t sleep on this skincare must-have! Shop popular picks to level up your routine.
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SKINCARE SPOTLIGHT
Winter Skin Must-Haves
Winter calls for extra hydration—time to layer up with ultra-moisturizing creams, serums, and more for your best winter skin.
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Pamper Your Skin
Unwind with sheet masks packed with premium ingredients to nourish, rejuvenate, and give your skin a spa-like glow.
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Layer Up With Toners
Set the tone for the new year with top toners for layering. Hydrate, nourish, and revitalize your skin for a fresh, radiant start to the year.
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NEWLY CURATED

Daydream Cushion Foundation SPF 50 PA Cushion Em Cosmetics
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Daydream Cushion Foundation SPF 50 PA
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SPF 50 -infused foundation, powered by hydrating antioxidants, to enhance skin and blur imperfections.
Exclusive New
Em Cosmetics

Daydream Cushion Foundation SPF 50 PA

$48
    Illustrative Eyeliner Brush Tip Shade Eyebrow Em Cosmetics
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    Illustrative Eyeliner Brush Tip Shade
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    Elevate your liner game with this precision, everything-proof eyeliner.
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    Em Cosmetics

    Illustrative Eyeliner Brush Tip Shade

    $22
      Color Drops Serum Blush Blush Em Cosmetics
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      Color Drops Serum Blush
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      Award-winning blush drops that effortlessly flush your cheeks with vibrant color and a natural, dewy glow
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      Em Cosmetics

      Color Drops Serum Blush

      $22
        Soft Spoken Velvet Lip Creme Lip Color Em Cosmetics
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        Soft Spoken Velvet Lip Creme
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        Velvety texture meets nourishing ingredients for the ultimate soft matte finish
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        Em Cosmetics

        Soft Spoken Velvet Lip Creme

        $24
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        AS SEEN ON
        squiggle
        the Strategist
        Adweek
        Fast Company
        Refinery29
        "I stumbled across the K-beauty website Soko Glam a couple of years ago, when I was struggling with post-collegiate cystic acne. Desperate, I decided to impulse buy a few products. ... My blemishes healed, and my once-pocked skin looked brighter and dewier than it ever had before. I began checking Soko Glam daily — if a product was for sale on the site, I knew I could trust it."
        "Soko Glam, in combination with The Klog, has focused on bringing together a community to talk about skin care, and with Soko House, Cho said she wants to give consumers an experience that helps them on their “skin-care journey.” It’s the kind of talk Cho and Soko Glam also walk."
        "Although Korean brands such as Faceshop and Missha had entered the U.S. market in earlier decades, there were few resources to help Americans connect to and understand how to use products such as sheet masks. As a Korean-American, Cho helped bridge that gap."
        "With trusted partners on board, the newest K-beauty brands are more accessible, innovative, and effective than ever."
        REAL PEOPLE, REAL REVIEWS
        Here's what you have to say about your experience with Soko Glam & our skin care experts
         

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