Shopping in Seoul is one of my favorite pastimes. I've written about how brands create a full-sensory experience for their stores before, but another factor that makes it fun is their sheer variety. There are tons of beauty shops on every corner. Two of my favorites in the lively Garosugil district are Skinfood and Too Cool for School, which I just shared with Teen Vogue. Check out "Your Complete Guide to Buying the Best Korean Beauty Products" in their online mag here. Enjoy!
What are your favorites? Where should I check out next time?