Skin needs vitamins too! [Photo Courtesy: ProBuild Garden Center via Flickr]

Apologies for sounding like a broken record sometimes, but I really want to thank you for taking the time to comment in the KLOG, send me emails about your favorite products, and even Instagram messages about products you wish we’d curate. I promise we’re listening and what you say makes a huge impact on the Soko Glam curation!

One product I’ve been focusing on curating because of your feedback is serum.

I have to admit that I have been holding out on curating one for you guys for a long time, but here’s why: Treatment products like serums are the hardest to curate. Serum is a product that people want to essentially “turn back time,” which is a tall order. I really, really want to recommend something that will give you results! This has taken me a lot longer to curate than usual, but hey it’s always the good stuff that is worth waiting for, right? :)

So let me tell you all about it. I’ve been freakishly obsessed with this superstar ingredient: Vitamin C!

Shoutout to Sheik G. who just requested Vitamin C serum on our Facebook page. Hope you like our latest curation, Sheik! But Sheik isn’t the only one -- for a long time now, many of you have voiced that you wish there were more treatment products to explore on Soko Glam -- things that target specific skin conditions such as pigmentation, scarring, dry patches, and more.

So I’m pretty stoked about curating a new product that uses this ingredient to help with some of your top skin concerns: Klairs Freshly Juiced Vitamin Drop.

What’s to love about Vitamin C?

Many studies have proved that Vitamin C (a.k.a. ascorbic acid or l-ascorbic acid) is one of the most effective ways to help fade pigmentation -- those pesky brown spots from sun damage or even uneven skin tone from acne scarring.

It also improves the overall health of your skin by protecting it from free radical damage! Think of it as an anti-aging shield for your skin so you’re not only reducing what damage has already been done, but also preventing future damage.

To understand the science behind Vitamin C, let me breakdown how and why pigmentation occurs:

UVA/UVB, pollution, and smoking create free radicals that destroy your DNA -- and skin cells. Sorry for the dramatics - but it’s true. Free radicals suck!

The result? Premature aging: mainly brown spots and wrinkles (and a bunch of other health problems besides).

Antioxidants help slow down/eliminate free radicals, so that’s why it’s important to include them in your diet and most importantly for your skin, apply them topically!

And you guessed it, the best of the best for the skin is...Vitamin C.

To demonstrate the effect of oxidation on the skin I’ve used an apple as my test subject. Everyone knows that when an apple is cut and exposed to oxygen, the apple will  oxidize and turn brown with time, but let’s see what happens when Vitamin C comes to the rescue.

I cut this apple in half. I didn’t alter the left half of the apple in any way, shape or form, but to the right half I applied a thin layer of the Klairs Freshly Juiced Vitamin Drop, which contains 5% ascorbic acid -- pure Vitamin C.

After several hours, the left half oxidized. You can see the yucky brown. However, the right half of the apple with the Vitamin C still looks freshly cut: clear and definitely not brown! (Side note: If you try this experiment at home, I’d love to see your photos/videos! You can share them with @sokoglam on Facebook, Twitter, or Instagram.)

This is just a powerful example of how amazing Vitamin C is, and it works just the same for your skin. Vitamin C keeps skin cells fresh and healthy and with consistent use can address skin concerns such as uneven skin tone.

Now that you’ve heard about my latest skin care ingredient obsession, stay tuned for my detailed review on the Klairs Freshly Juiced Vitamin Drop tomorrow!

I’ll reveal:

• How to shop for the best Vitamin C serum, and some myths about the ingredient
• Why the Klairs Freshly Juiced Drop is in my current skin care routine
• Why the Freshly Juiced Drop makes sense for sensitive skin types!
• How to incorporate it in your skin care routine

Let me know if you have any questions below so I can address them in the next blog post!

xx charlotte