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Meet the "Sephoras" of Seoul

February 05, 2021 Charlotte Cho
You’re in Korea and you’re surrounded by the most popular Korean beauty brand shops. To your left: Clio Professional, Etude House. To your right: Skinfood, Tony Moly and Too Cool for School. Someti...


February 05, 2021 Charlotte Cho
Skin needs vitamins too! [Photo Courtesy: ProBuild Garden Center via Flickr] Apologies for sounding like a broken record sometimes, but I really want to thank you for taking the time to comment ...

The snail-based products that made me a snail believer

February 05, 2021 THE KLOG
When word started spreading a few years back that Korea was coming out with beauty products made of snail extract, my first thought was, “Okay you guys, this is TOO FAR!” I am certainly not the k...

Introducing: Son & Park

February 05, 2021 Charlotte Cho
Makeup Masters: Son & Park These days the words "dewy" and "glowing" are everywhere. I walk past the large displays in front of Sephora with models looking absolutely natural with the buzzwo...

The 10-Step Korean Skin Care Routine — by skin type!

February 05, 2021 Charlotte Cho
When I first introduced the 10-step Korean Skin Care Routine on Elle and Into The Gloss, there were as many skeptics as there were believers. Totally understandable. Ten steps in a skin care routin...

About Charlotte

Soko Glam co-founder and chief curator. Licensed esthetician sharing the love of all things K-beauty.

About Sokoglam

Bringing the best in Korean skin care, beauty, and culture Stateside since 2012. Discover, shop, and learn with us.