2025 Best
of K-Beauty® Awards

Meet the Winners
Best Of K-Beauty®
Award Winners

Best Of K-Beauty®
Award Winners

Discover the 2025 winners across 17 categories, and for a limited time, shop the full Best of K-Beauty® collection, including current and past winners, at 20% off.

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Soko Glam's Best Of K-Beauty®
Awards

Soko Glam's Best Of K-Beauty®
Awards

For over a decade, Soko Glam has been the trusted voice in K-beauty. This year’s Best of K-Beauty® spotlights the formulas and brands that rose above the noise, passed our expert review, and earned the coveted seal.

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New
Mighty Bamboo Panthenol Cream Facial Moisturizer Purito Seoul Mighty Bamboo Panthenol Cream Facial Moisturizer Purito Seoul
Purito Seoul
Mighty Bamboo Panthenol Cream
New
Koolsol Ultra Light Invisible Mineral Sunscreen Broad Spectrum SPF 50 Sunscreen Knours Koolsol Ultra Light Invisible Mineral Sunscreen Broad Spectrum SPF 50 Sunscreen Knours
Knours
Koolsol Ultra Light Invisible Mineral Sunscreen Broad Spectrum SPF 50
New
Bio Collagen-Real Deep Mask (4 Pack) Sheet Mask Biodance Bio Collage-Real Deep Mask Biodance
Biodance
Bio Collagen-Real Deep Mask (4 Pack)
Real Ferment Micro Essence Essence NEOGEN Real Ferment Micro Essence Essence NEOGEN
NEOGEN
Real Ferment Micro Essence
Bong² Bounce Cream Facial Moisturizer Then I Met You Bong² Bounce Cream Facial Moisturizer Then I Met You
Then I Met You
Bong² Bounce Cream
Licorice pH Balancing Essence Mist Essence ACWELL Licorice pH Balancing Essence Mist Essence ACWELL
ACWELL
Licorice pH Balancing Essence Mist
New
Glutathiosome Dark Spot Serum Vita Drop Serum/Ampoule Abib Glutathiosome Dark Spot Serum Vita Drop Serum/Ampoule Abib
Abib
Glutathiosome Dark Spot Serum Vita Drop
Sun Project Moisture Sun Cream SPF 40 Broad Spectrum Sunscreen THANK YOU FARMER Sun Project Moisture Sun Cream SPF 40 Broad Spectrum THANK YOU FARMER
THANK YOU FARMER
Sun Project Moisture Sun Cream SPF 40 Broad Spectrum
Rice Toner Toner I'M FROM I'm From Rice Toner 150ml Toner I'M FROM
I'M FROM
I'm From Rice Toner
Rich Moist Soothing Cream Facial Moisturizer KLAIRS Klairs Rich Moist Soothing Cream - Texture
KLAIRS
Rich Moist Soothing Cream
1 11

BEST mineral SPF

Mineral sunscreens are notoriously heavy, chalky, and hard to blend in, but the Knours Koolsol Ultra Light Invisible Mineral SPF flips the script. With a featherlight texture and barely-there finish, it stood out among every mineral SPF we tested.

Knours

Koolsol Ultra Light Invisible Mineral Sunscreen Broad Spectrum SPF 50

$25.00
$25.00
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1 7

Best Barrier Repair

Purito Seoul’s Mighty Bamboo Panthenol Cream only launched on Soko Glam this year, and it has already claimed the title of Best of K-Beauty® 2025 for Barrier Repair. With bamboo water and panthenol, it strengthens the skin barrier, soothes irritation, and locks in lasting hydration.

Purito Seoul

Mighty Bamboo Panthenol Cream

$23.00
$23.00
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1 10

BEST water cleanser

"Out of all the water cleansers out there, Neogen’s Green Tea Foam Cleanser is a true standout. The silky foam gently yet thoroughly cleanses while keeping skin hydrated and never stripped. With real green tea leaves at the bottom and a subtle, refreshing scent, it’s a tried-and-true classic that deserves all the hype." - Tina, Marketing

NEOGEN

Green Tea Real Fresh Foam Cleanser

$22.00
$22.00
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1 8

Best Viral Hit

Snail mucin has had a major resurgence this year, and The Klog’s version became the one to know. Lightweight yet deeply hydrating, it smooths texture, softens fine lines, and restores bounce, earning love from longtime fans and new converts alike. After its feature in Leighton Meester’s Vogue routine, it officially cemented its status as 2025’s Best Viral Hit.

the klog

Snail Mucin Energy Essence

$17.00
$17.00
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1 7

best oil cleanser

When we first launched Then I Met You’s Living Cleansing Balm, it set a new standard for texture and experience. The sorbet-like balm transforms into a silky oil that melts away makeup and sunscreen while leaving skin soft and nourished. It remains one of the most definitive K-beauty cleansers, which is why it continues to earn its Best of K-Beauty® win.

Then I Met You

Living Cleansing Balm

$39.00
$39.00
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1 4

K-Beauty Cult Classic Product

The Acwell Licorice Toner is a longtime community favorite and a true K-beauty staple. Packed with brightening licorice root extract and soothing ingredients, it's become a go-to for the skin flooding trend, layering seamlessly to drench skin in hydration. Its loyal following and proven results are exactly why it earned Best Cult Classic.

ACWELL

Licorice pH Balancing Cleansing Toner

$18.00
$18.00
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K-Beauty Rising Star Brand:Rom&nd

Rom&nd has turned lips into the new canvas for glass skin. Their viral tints deliver a glossy, plump finish with weightless color that feels as good as it looks. Beloved in Korea and beyond, Rom&nd’s formulas proved they are more than a trend, earning the title of K-Beauty Rising Star.

1 6

Best K-Beauty Budget Buy (Under $20)

Axis-Y’s Dark Spot Correcting Glow Toner shows that good skincare doesn’t need a big price tag. The fine mist feels refreshing from the first spritz, while niacinamide and and gluthathione tackle dark spots and texture. It became a fast favorite within our community for delivering visible results without the splurge.

AXIS-Y

Dark Spot Correcting Glow Toner

$19.00
$19.00
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K-Beauty Expert Choice Brand: IOPE

When it comes to clinical-grade innovation, no one does it like IOPE. Crowned the Best of K-Beauty® 2025 Expert’s Choice winner, the brand sets the standard with innovative, clinical formulas.

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1 11

Best Brightening Product

We’ve seen countless brightening serums come through Soko Glam, but few show results as quickly as Abib’s Glutathiosome Dark Spot Serum. With a powerhouse blend of glutathione, niacinamide, and vitamin C, it delivers visible brightening that sets it apart.

Abib

Glutathiosome Dark Spot Serum Vita Drop

$32.00
$32.00
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1 5

best toner

This toner set a new standard for exfoliation. Powered by a trio of acids, it smooths texture, clears congestion, and reveals healthier-looking skin in weeks.

SOME BY MI

AHA-BHA-PHA 30Days Miracle Toner

$22.44
$22.44
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1 7

BEST mask

The mask that went viral for a reason. Biodance’s Bio Collagen-Real Deep Mask is packed with collagen to plump and hydrate, and it’s designed to be worn overnight so you wake up with glass skin by morning. It has quickly become the go-to for hydration and glow, earning its spot as Best Mask this year.

Biodance

Bio Collagen-Real Deep Mask (4 Pack)

$19.00
$19.00
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1 8

best essence

Essences are one of the most defining steps in K-beauty, and few capture their purpose like the I’m From Mugwort Essence. With 100% mugwort extract, it calms irritation, reduces redness, and delivers the kind of lightweight hydration that makes every routine work better.

I'M FROM

Mugwort Essence

$40.00
$40.00
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1 3

Best Packaging

“The Celimax Grinding Cleanser has been one of my top products this year. The formula melts away all my makeup and sunscreen, but what really sold me is the packaging. I hate dealing with spatulas because I always lose them, and with this I never have to. It dispenses the perfect amount every time.” - Salma, Social

Celimax

Dual Barrier Purifying Cleansing Balm

$28.00
$28.00
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1 5

BEST serum

"Torriden’s Dive-In Serum really earns the hype. As a tretinoin user I’m always dealing with dryness, and this is one of the few formulas that actually keeps up. It sinks in fast, feels lightweight, and still delivers serious hydration. It has become a non-negotiable in my routine.” Agathe, Social

Torriden

DIVE-IN Low Molecular Hyaluronic Acid Serum

$24.00
$24.00
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1 10

best chemical spf

"The Thank You Farmer Sun Project Moisture Sun Cream SPF is a deeply hydrating and glow-inducing sunscreen. As someone with the complexion of a ghost, daily SPF is a must, and I love that this formula adds some extra hydration to my skin." Jamie, VP of Marketing + Merch

THANK YOU FARMER

Sun Project Moisture Sun Cream SPF 40 Broad Spectrum

$24.00
$24.00
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1 11

most slept on

“The Klairs Maple Energy Serum + Cream are such slept-on gems at Soko Glam. I don’t always love the texture of snail mucin, so this feels like the perfect alternative. The formulas have this really luxe feel too, especially for the price.” - Soraya, Merchandising

KLAIRS

Maple Energy Infusing Cream

$28.00
$28.00
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