THE BRAND: Sweet and Playful From Etude House
We’re all guilty of indulging in cute packaging. That’s why my friends in their late 20's still buy Hello Kitty themed everything. In the West, we often associate cutely packaged makeup as someth...
Soko Glam co-founder and chief curator. Licensed esthetician sharing the love of all things K-beauty.
Bringing the best in Korean skin care, beauty, and culture Stateside since 2012. Discover, shop, and learn with us.